Robb Reid

Chief Revenue Officer

Sourcewell

Robb is the Chief Revenue Officer at Sourcewell, where he serves on the Executive Council.  He leads the Cooperative Purchasing, US Army Installation Support program and the Insurance Solutions businesses.  His responsibilities include developing innovative solutions to support public agencies and diversify Sourcewell’s revenue streams. 

Sourcewell, a local unit of government of Minnesota, is dedicated to acting as a force multiplier for other units of government across the United States and Canada.  Robb brings extensive experience from his tenure with notable companies such as UnitedHealthcare, Target, and Experian. Throughout his career, he has excelled in forming strategic partnerships, driving innovation, and consulting with Fortune 100 companies on leveraging data to enhance customer retention and fuel revenue growth.

Robb holds a BA in Economics and Finance from the University of St. Thomas and a JD from Mitchell Hamline School of Law. Admitted to the Minnesota Bar, he is currently a non-practicing attorney. Robb and his wife, Ann, reside on a lake in Northern Minnesota, where he grew up.